What is bulk SMS messaging & how its beneficial for businesses?

Bulk SMS messaging services is application-to-person SMS messaging. It specifically is sending a large number of SMS to the mobile phones of targeted recipients.

In current scenario application-to-person, SMS messaging services have included bulk SMS messaging alongside the sending of transactional messages (such as otp messages and delivery notification), promotional messaging such as group messaging, mobile marketing campaigns or voting lines.

The defining characteristic of bulk SMS messaging equip various businesses and organisations to make use of one or more bulk sms solutions for sending or receiving messages, namely; mobile application, software programme, web interface, or integrated SMS API. These bulk SMS service providers have SMS gateway to ensure confirmed delivery of messages to any mobile phone number in the world.

These SMS gateways work like a relay between mobile network operators and bulk sms service providers by allowing SMS traffic to be distributed via direct connection to a short message service centre (smsc) of mobile networks and recipient’s mobile number.

Why bulk sms service?

The bulk SMS messaging service is continuously evolving with a new business or client requirement gets identified. It’s beneficial for everyone from large scale businesses to small enterprises, community groups to educational institutions. The bulk SMS service provides a cost-effective solution for managing overall communication with any sized contact groups. But it is also important to comply with the regulations specific to your country and the country where you are sending SMS before commencing with bulk SMS services.

Is bulk sms effective?

As a digital marketing tactic, bulk sms is an ideal way of notifying your targeted audiences about new offerings without using any push-notifications.

In fact, using bulk sms marketing is preferred over email marketing services only because of high response rates and cost-effectiveness when compared to other methods of distribution.

Source URL:- http://www.smsindiahub.in/blog/what-is-bulk-sms-messaging-how-its-beneficial-for-businesses

Why SMS Marketing Should Be Prefered Over Email Marketing?

There was a time when the concept of email marketing proven itself to be longstanding and effective, however scenarios changed with the introduction of SMS marketing, as more number of users started moving towards the latter one. The primitive reason for the success of SMS marketing has been obvious and effectual. This form of digital marketing service has more offerings to marketers as compared to other forms in which hardly any business shows interest these days.  Here we'll discuss a few of several important reasons to why you should prefer SMS over email.

1) Prompt
The biggest advantage of  SMS is awesome ratio of response rate. Nowadays people are much active on social media which keeps mobile phone handy. So its undoubtful about message being unread by the users.

2) Easy & Precise
The high ratio of messages delivered through email marketing are marked as spam whereas text messages are often sent to inbox. Another factor is SMS are limited to 160 characters due to which information contained in them is crisp and concise. SMS marketing is usually done at a time convenient for the users as compared to Email marketing.

3) Targeted Everytime
Suppose you have introduced a new brand in your existing product, and for marketing purpose you conducted a survey and found out that there are multiple groups in which consumers are divided. On the basis of this information, you can send targeted SMS to only those group. This targeted marketing will give you huge edge in advertising.

4) Flexibility
Another feature of SMS marketing is flexibility in operations since changes can be applied at anytime of the day. For example, if you decide to offer mid-day discount to customers on products in that case, bulk SMS can be sent to the customers conveying the announcement of offer.

5) Brand recognition
Biggest advantage is the ability to recognize your brand in a better way if customers are updated constantly about product information, discounts, offers. Your brand will have good recognition through bulk sms marketing as compared to email marketing in which people ignore announcements considering it another spam message.

6) Multichannel
SMS Marketing is only marketing channel which is done two-way herby encouraging customer feedback with the usage of short code sms and long code SMS service and keeps the customer engaged in the product.

Conclusion: There are several reasons to use SMS marketing rather than Email marketing, above listed are only a few of them explaining how SMS marketing is better than email marketing. Not only that, you can use promotional or transactional SMS for delivering information to your customers.

Rules for creating successful SMS Marketing campaign

The ever-changing business scenario in 2019 has lead business houses to consider implementing SMS marketing as part of overall marketing strategy. But there are rules to follow in order for each of your SMS campaigns to be successful. In this post, I will inform you of the rules we encourage customers to adopt as often as possible when building your SMS marketing campaign:-

Rule 1 – Provide valuable information/offers
Every business house must emphasize on the point that consumers seek valuable information/offers. So make sure that SMS sent to clients should provide valuable information or offers that’s hard to resist. This strategy will encourage them to checkout, visit your website, call or email you!

Example:
Get 8paisa/sms for all signing-up this whole week at SMSIndiaHub. Visit our website or call our customer service representatives waiting for you! SMSIndiaHub

Rule 2 – Text should start with information/offers
Its mandatory to keep your text message marketing concise and to the point. So placing your offer at the beginning of the message grabs maximum attention from audiences who are generally very busy and look to getting the point straight away

Example:
Get 8paisa/sms for all signing-up this whole week at SMSIndiaHub. Visit our website or call our customer service representatives waiting for you! SMSIndiaHub

Rule 3 – Make it exclusive
Another good strategy is to make your audience feel they are part of something special by offers which seems to be exclusive to person reading and receiving it. So keep in mind that making sales via SMS is all about ensuring your feel special and valued.

Example:
Get 8paisa/sms for all signing-up this whole week at SMSIndiaHub. Visit our website or call our customer service representatives waiting for you! SMSIndiaHub

Rule 4 – Sense of urgency
Creating a sense of urgency amongst your audience can fulfil business requirements like rising footfall, website visits and revenue. Any offer availble only for a limited time lead audiences to take time out of their day and take a good look on it.

Example:
Get 8paisa/sms for all signing-up this whole week at SMSIndiaHub. Visit our website or call our customer service representatives waiting for you! SMSIndiaHub

Rule 5 – Call to action
In order to lead a customer into sales funnel just include a call to action as vital part in your sms marketing campaign. Just remember to keep your call to action clean, simple and easy to follow.

Example:
Get 8paisa/sms for all signing-up this whole week at SMSIndiaHub. Visit our website or call our customer service representatives waiting for you! SMSIndiaHub

Rule 6 – Use brand name
Make sure that your audience should know sender of sms. For this use your brand name in sender ID, but people emphasize more on reading when they receive the text, so it’s required to fit a brand name in the body of the text as well.

Example:
Get 8paisa/sms for all signing-up this whole week at SMSIndiaHub. Visit our website or call our customer service representatives waiting for you! SMSIndiaHub

Source URL:- http://www.smsindiahub.in/blog/rules-for-creating-successful-sms-marketing-campaign/

Bulk SMS: Getting Started With SMS Marketing In Chennai

As 2018 is about end in a few days we have witnessed SMS marketing emerged as preferred communication channel for brands & trend is expected to continue in 2019.

The bulk sms service provider with premium OTP messaging platforms have strengthened their standing in various consumer segments also creates higher competition between companies for being the best bulk SMS service provider in India.

The text messaging platform has continued to maintain its positioning as the most popular means of communication especially in the context of bulk sms price. 

While the current mobile scenario is brimming with mobile devices and various operating systems, bulk sms in India is one channel promising timely delivery of information. Here are our predictions of what brands may expect from bulk sms service providers.

Sms service will continue to grow higher
Despite numerous predictions, there is no denying the fact that SMS marketing is here to stay regardless of what future may unfold. The channel is becoming more relevant in the Indian context, whether it’s a metro city or any remote location. Even the bulk sms services in Chennai make it the best bet for businesses looking for optimum and cost-effective marketing channel.

Multi-channel approach
In past few years, sms marketing in Chennai has been becoming immensely popular instead of multi-channel marketing since brands are making their presence felt across a wide selection and letting sms gateway providers in Chennai to consider email or social media campaigns with SMS.

Consumer satisfaction decides the future
While blasting text messages at random worked in the favour of both brands as well as bulk sms services in Chennai, the coming time indicates the advent of bulk sms service that’s precise, contextual and relevant. Companies would act to facilitate consumers with free bulk sms or bulk sms software free download in Chennai to provide high-quality service at budget-friendly prices. 

Moreover, they are looking to capitalize on the popularity of bulk sms service in Chennai, Tamil Nadu as a more efficient and streamlined medium to better engage with the prospects. Its also going to be interesting to witness how the ambitious brands are going to utilize the potential and prowess of Bulk SMS in their favour.

 Source URL:- http://www.smsindiahub.in/blog/unfolding-the-future-of-bulk-sms-services-in-chennai/

Why SMS Marketing Becomes Important In 2019

The concept of SMS Marketing has become popular in India which is majorly due to the success of mobile services. Traditional marketing services include sending tips, service messages, alerts, reminders and other forms of communication to consumers across a wide region. The readability of text message is normally faster than email or even a social media post since the latter requires an internet connection for access. The bulk SMS service ensures the reach to your prospective clients as text message get read instantly unlike telecalling over the phone or emails where message sometimes get lost to the spam folder.

SMSIndiaHub has been rated best bulk sms service/bulk sms company in India. We are providing customized solutions that are suitable for entrepreneurs, businesses, non-profits organisations for effective communication to your existing and potential clients. Bulk SMS Marketing is a cost-effective way to drive new sales and warm leads. As leading bulk sms service provider in Bhopal we have focused on providing affordable bulk sms plan/bulk sms gateway plan and bulk sms price/bulk sms gateway price to consumers so they don’t bother to look for any other bulk sms provider/ bulk sms gateway provider. Our bulk sms panel/bulk sms software has been so well designed for instant delivery with an easy to use the online panel and easy to integrate developer API’s.

Some other benefits of Bulk SMS Marketing are:

1. High Readability
In general scenario, almost 98% of SMS messages are opened and read by recipients within five seconds whereas e-mails that are opened in average time of forty-eight hours. So if you are looking for your messages to be seen by the highest percentage of people– choose SMS every time.

2. Fast and Flexible
All businesses require flexibility and adaptability to compete with ever-changing market conditions. With bulk, SMS marketing one can be assured about connecting to their target audience in a matter of minutes. This also provides immediate response for businesses to events of the day or to competitor’s promotions instantaneously.

3. Affordable & Assured
Bulk SMS marketing offers low running costs for campaigns to be launched and executed as compared to traditional marketing methods like Newspaper ads, TV commercials and outdoor advertising. Due to cost-effectiveness and high return on investment, bulk SMS services is an essential marketing tool for any modern SME.

4. Targeted & Personalized
For successful marketing its essential for business owners and marketing managers to land on their target audiences. Here bulk SMS play a pivotal role as its permission-based and audiences who receive message usually is either in a relationship with you or agreed to receive marketing messages from you.  This also indicates that bulk sms services are good to target existing customers as well as being hot leads for new sales. Another feature of bulk SMS messages is being personalised to the recipient and delivered to their pockets within seconds which creates a powerful impact on recipients.

5. Get Socialized 
In the current scenario, it’s like a pulling power to integrate social media platform in your SMS campaign. For example, if your social page is popular, then use your fan base to grow SMS subscriber base with Long code/ Short Code.

Source URL:- http://www.smsindiahub.in/blog/why-bulk-sms-is-important-for-marketing-in-2019/